A conceptual airline branding project inspired by East Asian aesthetics. This user-centered design aims to evoke tranquility, sophistication, and beauty throughout the passenger journey.
AZALEA AIRLINES
USER PERSONAS
February 2025, 11 x 17 inches, Adobe Illustrator and Procreate
By developing user personas early in the process, I was able to clearly define Azalea Airline’s target audience and shape a brand that resonates with their core values and desires. This integral step not only clarified the airline’s design identity, but ensured that every decision would align with the needs of the passengers.
April 2025, 1136 x 1036 px, Adobe Illustrator and Procreate
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Early concepts of a fused metaphor advertisement.
INFOGRAPHIC
An infographic highlighting key facts, values, and significant services that Azalea Airlines offers. Designed to quickly communicate the airline’s identity through hierarchy and visual storytelling that still reflects the brand’s calm and elegant tone.
April 2025, 11 x 17 inches, Adobe Illustrator
BOARDNG TICKETS
A set of digital and physical boarding passes that reflect Azalea Airline’s elegant branding. Both are designed to feel sophisticated and intentional: the passenger’s first impression of the journey ahead.
April 2025, 19 x 8 inches, Adobe Illustrator
April 2025, 8 x 16 inches, Adobe Illustrator